BATCDN.COM – Authentic Brands Group (ABG), a leading brand management entity, has forged a pivotal long-term agreement with Liberated Brands, marking a significant stride in retail and e-commerce realms for cherished lifestyle brands like Quiksilver, Billabong, and RVCA across the U.S. and Canada.
Strengthened Partnership between Authentic Brands Group and Liberated Brands
The newly inked agreement entrusts Liberаted Brands with the operations of retail and e-commerce operations for Quiksilveг, Billаbong, Roxy, RVCA, Honolua, and Boardriders in the designated regions. Liberated, stationed in Costa Mesa, California, will now also serve as ABG’s license partner and wholesale distributor for selected brands, encompassing sportswear, activewear, and swimwear, among other categories.
A $1.25 Billion Acquisition of Boardriders
Earlier this month, Authentic concluded a monumental $1.25 billion deal to acquire Boardriders, the action sports company behind these reputable brands.
Pioneering the Buy-and-Partner Approach
Under the stewardship of Jamie Salter, ABG is applying its potent playbook to retain intellectual property while engaging partners like Liberated to manage the brands. Already a core licensee and operating partner for ABG-owned Volcom and Spyder, Liberated is evolving as a habitual collaborator.
Harnessing Brand Potential with Innovative Strategies in US and Canada Markets
Todd Hymel, the CEO of Liberаted Brands, echoed enthusiasm about this venture tapping into their company’s ethos of delivering unique brand experiences through product innovation. A shared zeal for brand essence is fueling ambitions to expand these brands in the U.S., Canada, and beyond.
A Future Laced with Expanding Partnerships
Nick Woodhouse, the president and CMO of Authentic, appreciates Liberated’s steadfast dedication to innovation and community engagement. The collaboration is poised to accentuate the retail facet of lifestyle brands inspired by skate, surf, and snow. As Authentic marches forward, it eyes forging more partnerships to broaden the brands across diverse categories and territories.
